Mushq Collection
Mushq
No customs surprises. No replicas. No wrong items arriving at your door. Kifat stocks genuine Mushq direct from verified suppliers. The label debuted with the Trousseau De Luxe collection and built one of the most loyal followings in Pakistani fashion through handcrafted floral embroidery, individually placed Swarovski and glass bead embellishments, and seasonal pret collections that sell out within hours of launch. Ordering direct means customs uncertainty for buyers. Kifat dispatches every piece verified, filmed in sealed original packaging, and shipped to you tracked.
See Your Exact Dress Before It Ships
We film your specific Mushq order in sealed packaging and send the video before dispatch.
Free Expert Stitching (With Modesty Options)
Our tailors stitch Mushq fabric to your exact measurements.
Express Delivery Available
Get your order fast with Express Shipping: 2–3 working days for the UK and 3–4 working days for the USA.
Real Customer Support
A real team behind every order. Sizing advice and updates from experts who know the collections.
Filters
Brand Story
How Mushq Built Pakistan's
Most Loyal Fashion Following
Mushq launched with the Trousseau De Luxe collection and carved out something distinct in Pakistani fashion: handcrafted floral embroidery, Swarovski and glass bead work placed individually by hand, and a romantic aesthetic that no other label had made wearable at that price point. Seasonal drops now sell out within hours of launch, and there are more than ten competing UK stockists visible on a single Google search all vying for the same audience.
For the diaspora in the UK and USA, ordering direct from mushq.com means navigating international shipping and customs charges that stay unclear until checkout. Kifat removes that friction. We source Mushq collections the moment they drop each season, dispatch from within the UK, and film every order before it leaves us — so you know exactly what you are getting before it ships.
New In 2026
Latest Mushq 2026 Arrivals
Mushq releases luxury lawn, festive, pret and wedding collections each season. Stock sells out quickly. All pieces on Kifat are sourced at launch and verified before dispatch.
Luxury Lawn
Manaram Luxury Lawn '25
Mushq's signature category. Hand-finished floral embroidery on fine lawn fabric. Sells out fastest of all Mushq seasonal releases
Shop Manaram Lawn →Festive '26
Nuvera Raw Silk '26
Occasion pieces with individually placed Swarovski and glass bead embellishments on richer base fabrics
Shop Nuvera '26 →Wedding
The Muse Wedding Unstitched
Elaborately embellished bridal and wedding guest pieces. Mushq's most heavily worked category
Shop The Muse →Pret '26
Sunehri Pret '26
Stitched pret pieces in Mushq's signature soft palette. Pakistani sizing runs smaller than UK: check the size guide before ordering
Shop Sunehri Pret →Authenticity
How to Identify Original Mushq
& Our Supplier Guarantee
How to Spot a Genuine Mushq Piece
- Original Mushq label: every genuine piece has the Mushq brand label stitched inside with the correct logo and font
- Printed swing tag: authentic pieces include a swing tag with the collection name and care instructions
- Branded packaging: Mushq pieces arrive in distinctive packaging specific to each collection
- Embroidery and beadwork: genuine Mushq handcrafted embroidery has texture, depth and precision. Replicas are flat and machine-produced, lacking the dimensionality of the real article
- Fabric quality: authentic Mushq lawn has a distinctly fine, soft hand-feel. Replicas use cheaper, noticeably rougher alternatives
Our Supplier & Authenticity Guarantee
- Direct sourcing: all Mushq pieces come through verified supplier channels with full purchase documentation held on file
- Order video proof: we film your specific piece in its original sealed packaging and send you the video before dispatch
- Original tags intact: every piece leaves with its original Mushq swing tag, inner label and packaging unaltered
- Purchase documentation: we hold supplier invoices for every item and can share these with customers or payment processors on request
- Zero tolerance for replicas: we do not stock, sell or knowingly dispatch any non-genuine Mushq product under any circumstances
Why Choose Us
What Makes Kifat Different
More than ten UK sellers appear on Google for "buy Mushq UK." Here is how Kifat differs, and what to check before buying from any of them.
100% Original, Documented and Filmed
We source genuine Mushq only. Every piece ships with original tags, sealed packaging, and a personal order video sent to you before dispatch. Supplier invoices available on request.
✗ Others: Replicas listed as genuine, no purchase documentation, no order proof videoFree Expert Stitching (With Modesty Options) & Zero Customs
We offer free expert custom stitching to your exact measurements—note that custom stitched orders are final sale. For the UK and USA, all customs and duties are pre-paid by us. The checkout price is the final price.
✗ Others: Fit gambles, hidden customs charges, international import friction12-Day Returns. 24hr Issue Protection.
Report damaged or incorrect items within 24 hours of delivery. Eligible unworn Mushq items with tags can be returned within 12 days. Real support from a team that knows the brand.
✗ Others: No response, international returns only, no protectionTransparent Policies
Delivery & Returns
Delivery Policy
Returns Policy
Common Questions