FAQ's
Questions we get
asked before a first
order.
We have pulled together every question real customers ask, addressed every common concern about Pakistani designer wear in the UK and US, and answered each one without flinching. If something is not here, email us and we will add it.
12 days
UK returns window
Standard 12–14 days. Express 2-3 days UK|USA 3-4 days
UK & USA delivery
£0
Customs surprises for UK/USA
Every order
Filmed before dispatch
10+
Brands with direct agreements
The four problems UK and US buyers report most.
These are the documented complaints that appear repeatedly in UK forums, Trustpilot reviews, and Reddit threads about ordering Pakistani designer wear online. Kifat was built specifically to address each one.
Authenticity and replicas
UK buyers have reported receiving items described as "a very bad and fake copy" from boutiques claiming to be official stockists. Counterfeit Kanwal Malik, Maria B, and Sobia Nazir pieces circulate through unverified sellers with copied swing tags and inferior embroidery.
Very high frequency complaintCustoms charges after delivery
Buyers ordering directly from Pakistan or through overseas-based UK sellers are regularly surprised by 20% VAT plus courier handling fees landing after delivery. On an order over £135, this can add significant unexpected cost.
Very high frequency complaintSizing and fit problems
Pakistani ready-to-wear sizes run significantly smaller than UK equivalents. Sizing is inconsistent even within a single brand across different sub-lines or collections.
High frequency complaintReturns refused
International returns are refused entirely by many Pakistani fashion houses. UK-based boutiques often issue store credit rather than cash refunds, which is illegal under UK consumer law for UK-based purchases.
High frequency complaintFive things people believe about
Pakistani fashion retail that are not true.
Each one is drawn from real complaints and beliefs in UK and US buyer communities. Each one is directly relevant to a Kifat order.
"All UK Pakistani fashion retailers are essentially the same."
RealityMost UK sellers buy from grey-market intermediaries. Kifat holds signed official stockist agreements with every brand we carry, with supplier invoices on file for each item.
"You will always pay customs charges when ordering Pakistani clothes in the UK."
RealityOnly true when ordering directly from Pakistan or from UK sellers who ship from overseas. Kifat holds all stock in our UK warehouse. The checkout price is the price you pay.
"Pakistani sizes are roughly the same as UK sizes. I'll just order my usual size."
RealityThey are not. A Pakistani Medium typically fits a UK 10 to 12. A Pakistani Large typically fits a UK 14. Always use the Kifat size guide for your specific brand before ordering.
"Replica Pakistani designer clothes are easy to spot. The quality is obviously inferior."
RealityThey are not always obvious. Replicas often include printed swing tags that look correct from a distance. Knowing the difference requires knowing the brand's production standard from the inside.
"If something goes wrong with a Pakistani fashion order in the UK, you're stuck."
RealityOnly true if you buy from overseas-based sellers or UK boutiques that refuse returns. Kifat has a documented 12-day returns window for UK customers on eligible unworn items with tags and packaging intact.
"The photos on Pakistani fashion websites show exactly what you will receive."
RealityMany resellers use official brand photography without holding the actual stock. Every Kifat product photo is taken in our studio under white light with zero colour correction.
No questions match your search. Email us directly and we will answer.
Authenticity & Replicas
The most important category for any buyer in this market.
Three things no replica seller can match: a direct official sourcing agreement, purchase documentation on file, and a video of your specific order filmed before it ships.
- Order video before dispatch. Every Kifat order is filmed in its original sealed packaging with brand swing tags intact.
- Original tags and packaging unaltered. Brand swing tags, inner woven labels, and sealed packaging leave exactly as they arrived from the fashion house.
- Direct official agreements. Every brand we stock has a formal official stockist relationship with Kifat.
Replica Pakistani designer clothing is not always obvious on first inspection. The differences become apparent once you know what to look for:
- Embroidery density. Genuine designer embroidery is dense, raised, and precisely placed. Replica embroidery is visibly flatter and thinner.
- Crystals. Authentic pieces use high-quality crystals. Replicas substitute cheap plastic imitations that dull and fall off.
- Inner label quality. Every genuine piece has the brand label stitched inside with the correct font. Replicas use visibly inferior print.
Shipping & Delivery
What to expect, and when to expect it.
UK delivery takes approximately 12 to 14 business days. Express delivery also available takes 2-3 working days. in total. This breaks down as 7 to 8 working days for order handling and quality checks, followed by 3 to 4 working days in transit.
All UK orders ship domestically from our UK warehouse via DHL, SkyNet, DPD, or UPS. Tracking information is provided after dispatch.
USA orders take approximately 12 to 14 business days. Express delivery also available takes 3-4 working days. from order placement. Kifat operates a dedicated US fulfilment base specifically to serve North American customers.
Sizing & Fit
Pakistani sizes run differently. Here is exactly how.
Pakistani ready-to-wear sizes run noticeably smaller than UK and US equivalents. This is consistent across brands.
| Pakistani Size | Approximate UK | Approximate US |
|---|---|---|
| XS / 34 | UK 6 | US 2 |
| S / 36 | UK 8 | US 4 |
| M / 38 | UK 10 to 12 | US 6 to 8 |
| L / 40 | UK 14 | US 10 |
| XL / 42 | UK 16 | US 12 |
Returns & Refunds
Our policy, in plain language.
- Cancellation: within 1 hour of placing your order.
- UK returns window: 12 days from delivery on eligible unworn, unaltered items.
- International returns: 20 days from delivery after prior written approval.
- Condition required: unworn, unaltered, with original brand swing tags and packaging intact.
Customs & Pricing
No surprises. This section explains exactly what you pay.
UK customers: no additional customs charges. Kifat holds all UK stock in our UK warehouse and ships domestically. The price you see at checkout is the price you pay. Nothing lands at your door afterwards.
USA customers: Kifat's US operations handle North American orders. Customs are pre-declared and pricing at checkout is final.
About Kifat
Who we are and why we do this differently.
We operate from a physical UK trading address, not a PO Box or virtual office.
There are four founders: Iqbal Khan (Founder, Head of Sourcing, based in the UK), Waniya Rajpoot (Co-Founder, Brand Director, based in London), Rohan Alvi (Co-Founder, US Operations, based in the US), and M. Shahjahan (Co-Founder, US Customer Experience, based in the US).
Order filmed before dispatch
Every single order. Not on request.
Direct to UK warehouse
No intermediaries. No grey-market sourcing.
No customs surprises
UK and USA checkout price is final.
12-day returns window
UK eligible items. Cash refund, not store credit.
Ask us before you
place your order.
We answer every question from real people. If your question is not on this page, email us and we will reply directly.